| A. Bruce Johnson, Ph.D.
Positioned
For Growth Leadership
Throughout his 25 year career in the animal nutrition industry
Dr. Johnson has been a focal point for company growth and success.
After developing a track record in early positions as an outstanding
scientist and thinker, Dr. Johnson’s movement into senior
and executive management focused his abilities on improving company
growth and sustainability positioning him for future leadership
roles.
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As Group Leader, Roche Animal Nutrition and Health,
Dr. Johnson:
- Grew his team to meet the need of expanding sales
- Directed ionophore usage and market expansion
to solidify Roche products as the number two ionophore in the
cattle industry and number one for use in pasture-based
production systems and growing feedlot cattle
- Led the technical field communication efforts that
grew revenues to twice their previous level and several
times caused product shortages due to immediate product sales
requests
- Initiated innovative concepts on vitamin usage
and levels that expanded vitamin research and product usage to
market areas previously unaddressed
Sales of trace mineral products at Zinpro Corporation grew 500%
over the 12½ years Dr. Johnson was employed as Director,
Research and Nutritional Services.
- Grew the technical team from just two people to a group of
ten that encompassed both home office and field-based scientists
- Used communication skills and research
ideas to make trace mineral nutrition one of the most
researched topics in animal nutrition in the past decade
- Helped customers develop new products and
market opportunities leading to expanded sales.
In addition, this information on increasing animal productivity
found its way as the core focus in an international sales expansion
effort and helped lead a rapid domination of worldwide market
share
- Expanded new species applications in previously
unstudied production systems
- Developed an international reputation as he
presented his ideas and worked with industry leaders in over seventy
foreign countries
- Helped develop domestic sales and marketing objectives with
focused growth on attainable areas
- Continually refined budgets creating the largest
return for the dollars invested
Recognition:
- Feedstuffs magazine surveys of the industry repeatedly voted
Zinpro Corporation into the
top three companies that brought usable and new
information to marketplace partners and customers
- Zinpro Corporation was recognized with several customer
vendor awards for strategic alliance partnerships
Ridley, Inc. benefited under Dr. Johnson’s leadership as Vice
President, Research and Nutrition Services.
- Restructured the entire North American research,
technical service, quality assurance and regulatory compliance,
functional pricing and formulation teams.
- Used his dedication to quality products making
Ridley’s ISO 9001 registrations and HACCP certifications
industry standards as the first in North America
- Helped earn Ridley one of AFIA’s first Food Safety Awards
- Participated in and was chosen to present his group’s
ideas at an FDA meeting on policy development
for an Animal Feed Safety Program
- Improved efficiency with a formulation reduction
program that literally reduced by days per week the amount of
time necessary to optimum formulate and price Ridley’s entire
product line.
- Judiciously monitored budget allocations as
Ridley refocused and began a new chapter as a single North American
entity
- Led his divisions implementation of a long–term
strategically focused technical effort bringing together,
for the first time, a close collaboration of technical communications
with sales and marketing objectives
- As a member of the Executive Management Committee, helped set
the direction for future growth and acquisition
that ensures their position in the industry
Identifying the right person for the right job, then allowing
them to do the job has been the success model that Dr.
Johnson has employed. Discerning their ability, hiring, developing
and working with whom Dr. Johnson terms as “simply the best
at their jobs” has allowed him to increase goals, standards
and expectations from his reports. His unceasing demands for quality,
accuracy, ethics and timeliness have driven an expectation
that is uncompromised. The industry has responded very positively
to these expectations with repeated requests for Dr. Johnson and
his group members to participate in meetings and provide input
into growth strategies.
Dr. Johnson’s publication record includes:
- Over 35 scientific abstracts
- 28 peer-reviewed, published journal articles (with 3 in press
and 2 under development)
- More than 59 conference proceedings
- Over 244 Internal Research Reports
- 2 co-authored books
- Numerous magazine and newspaper articles
Positioning the company and his team members for growth and recognition
throughout his career Dr. Johnson
- Earned the respect of his peers
- Acquired the personal resources for employee motivation
and mentoring
- Developed fiscal responsibility and budget
delivery
- Used goal-oriented market insight and marketplace
intellect
- Offered corporate vision with stakeholder
attention
- Relied on ethical, sound thinking
Life Sentence: Learning the basics, understanding
their applications and creating formats to teach others excite me.
Facilitating, leading and managing the growth process yields it
own rewards. Seeing others define their direction, values and place
elevates my desire to continue never forgetting to smile and laugh
along the way. |